Cramer-Krasselt, Chicago, has resigned as CareerBuilder's agency of record after a five-year run. In an internal memo issued today, the agency's president, Peter Krivkovich, said CareerBuilder put its account up for review after the agency's Super Bowl ads failed to rank in the top 10 in USA Today's viewer poll.
Here is how agency prez Peter Krivkovich told his staff of the news via an internal memo:
"C-Kers, we have to tell you -- in our entire history, hell in the history of this crazy thing called advertising, I'm not sure there has ever been any thing as baseless or as unbelievable as that. It's so ludicrous and they are so serious about that poll it's almost funny."
So there you have it. In order for advertising to be judged as 'effective' moving forward, all it has to do is draw attention to itself. With that new 'criteria' in mind, I can only imagine what the trainwreck of Super Bowl Advertising will look like in 2008.
The Viral Garden, Advertising