New post up at Daily Fix

My latest post is up at Daily Fix, 'Company Blog, or Online Brochure?'. It looks at how a company should position its blog, and from whose point of view it should be written. There's some fascinating discussion in the comments section, so please stop by and add your take!


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posted by Mack Collier @ 11:11 PM,

3 Comments:

At 3:44 AM, Anonymous Asi said...

Really good read. very insightful.
tx.

 
At 4:09 PM, Anonymous Roger von Oech said...

Good stuff, Mack. I forwarded it along to my niece who is in charge of writing her company's blog. I especially love the stuff about the relationship.

Roger von Oech

 
At 7:15 AM, Anonymous Ann Handley said...

Great post and really rich discussion in the comments, Mack. Many thanks!

 

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