So far I have received one response:
Thanks Mack. I always like new ideas. I checked out the blog - and maybe I'm missing something - but I don't see information that shouts "hire me" about anyone, and as a previous Employment Manager/Recruiter, I would never have had the time to read this. I had about 10 seconds per resume. Am I missing something here? How could employers use this to find potential hires ?
Honestly, if the other writers had taken the time to respond, their response would have likely been very similar to this one. This reply screams to me 'I have never read a blog before'. Notice her response wasn't 'Mack I agree that blogs are a great way for employees to reach employers', or 'Mack I think blogs are growing, but I'm not sure they are yet to the point where they can be used as a successful tool in most job-seekers job search'. Anyone that is familiar with blogs, would already have an opinion, yay or nay, on using blogs as a recruiting tool.
I understand completely that recruiters only have a few seconds to scan a resume. I also framed the article proposal as a way for job-seekers to use their blog to appeal to employers. Anyone that's read a blog knows that you're not going to get anything from that blog during a 10-second visit.
But again, it looks like my appeal to 'old media' crapped out. However, earlier today, 2 geniune A-Listers, Hugh MacLeod and Tara Hunt, both linked to my quote on BMA:
"As you move down the long-tail, your marketing becomes less about the product, and more about the people." - Mack Collier
Tara also referred to it as a 'Brilliant quote'.
Now the key question is: Which referrals would have given BMA more valuable exposure, being featured in 5 articles from 5 members of 'old media', or 2 positive referrals from 2 of the most influential members of 'new media'?
I think it's....
New Media - 1
MSM - 0