Monday, March 15, 2010

Heading to SXSW-Music? Want to get in on a social media scavenger hunt?

Typically I don't blog about work I'm doing with clients, but if you'll be in Austin later this week for SXSW-Music, I wanted to give you the heads up on pretty cool a project I'm working on.

One of my current clients is Rock Saga, a 5-day alternative rock festival that will be taking place in Jamaica over Memorial Day Weekend (May 27th-31st). The festival itself will be extremely cool, the heart of which is a 2-day Battle of the Bands concert, but there's also a Miss Rock Saga Competition, and more parties on the beach than you can shake a stick at. The Battle of the Bands will be composed of 24 bands selected by the fans at the website, and all together $30,000 in prize money will be awarded. And of course, it's in Jamaica in May, so that alone is reason enough to get excited!

So we wanted to make sure we were in Austin during SXSW-Music to help get the word out about the festival. And the thought was that while we are there, that we should give away some tickets. But instead of just handing out tickets, we decided to make it fun for everyone, and try doing a scavenger hunt!

What we'll be doing is this: On the 17th, 18th and 20th, we'll have a team in and around the Austin Convention Center where the majority of SXSW-Music will be taking place. This team will have several pairs of tickets with them, 2-day weekend passes to the Battle of the Bands that would normally sell for $199. If you want to win a pair of these tickets, you'll have to find them. It could be that one of the team members will have them, or they could be hidden somewhere in the conference center. We'll tell you which, and will post hints to where you can find the tickets (or the person that has the tickets) on Rock Saga's Twitter page, and on their Facebook Fan Page. So if you want to play along, make sure you follow Rock Saga on Twitter and Facebook!

This is a bit of an experiment, so we'll see how it goes. The festival itself will be a blast, so in keeping with that spirit we wanted to have some fun with promoting it during SXSW, and thought it would be cool to let you guys get in on it as well! We'll be building off this in the coming weeks and will be using social media in other ways to promote Rock Saga.

If you'd like to learn more about Rock Saga, check out the site, and if you would like to join us as a sponsor, there's still some room left, just email me and I can put you in touch with the people that can help you out. And if you're a band that would like to join the Rock Saga lineup, go to the site and submit your band, then have your friends vote you up, you could get added to the festival!

Oh and if you think the scavenger hunt idea is cool and want to tell your friends on Twitter, I'd appreciate that as well ;)


Jamie Favreau said...

Thanks for posting about the festival. I posted this to a few people I know in bands who are in Detroit. So hopefully, they can be part of the battle.

Mack Collier said...

Thank you Jamie! This is definitely a great chance for bands to win some cash! Please encourage any bands that want to participate to submit themselves at the Rock Saga site!