I want to rant, and I want to talk to two people. The first is the guy that thinks that social media is the end-all-be-all of marketing and communication. So much so that it super cedes every and all communication tools that came before it.
The second guy is sick of the first guy. He loves taking swings at him and social media, and focuses his energy on pointing out that social media is NOT the big deal that the first guy thinks it is.
I have a message for both of you: You're getting left behind.
The future doesn't belong to companies that think that social media is the best thing since sliced bread. It also doesn't belong to companies that think that it's all overblown kool-aid drinking, and that's determined to ignore it, simply because you hate all the hype that social media is getting.
You guys keep fussing about which tools are best, the rest of us will keep figuring out how these tools can WORK TOGETHER to benefit companies.
Social media isn't going away, and neither is 'traditional' marketing. You can either worry about which tools are best, and who is 'right', or you can get to work figuring out which tools are right for your company and clients.
Where will you spend your time?