For the first time on Monday, I got to speak/teach about social media in my home state. I was invited to join Ike Pigott, Scott Schablow and Chris Heuer in conducting a special one-day social media workshop for the Birmingham chapter of the Social Media Club. Social Media Club is conducting special one-day workshops across the country for many of their chapters, and on Monday it was Birmingham's turn.
The workshop itself focused on a morning session that covered the basics of social media, building community with social media, an introduction to social media marketing, and finally metrics and measuring the ROI of social media. In the afternoon portion, attendees were asked to examine their business, it's core focus, and its strategy. Then we worked to help attendees understand how social media could fit into the larger business strategy, instead of being a siloed effort.
The day-long workshop closed with a brief presentation by Ike on selling social media to your boss. Ike's deck was based off the classic video game Pac-Man, and was honestly about the best social media presentation I've ever seen. If Ike puts the deck up somewhere, I'll add a link here.
One thing I love about social media conferences/events/workshop is seeing where attendees are on the social media learning curve. As time goes by, people are only getting smarter and asking more intelligent questions. Last year it was 'What is Facebook?', this year it was 'I want to create a way to connect with my customers via social media, for my business would a blog or Facebook page work best?' As knowledge has grown, the questions are moving from a basic overview of what the tools are, to discussing which tools would work better as part of a larger strategy. And as I told many attendees yesterday, I love interacting with people that are new to this space, and hearing what they are learning as they dip their toes in the social media waters. I also learn as much if not more from attendees, than they do from me. Fresh eyes mean a fresh perspective and take on this entire space.
Thanks again to Chris, Ike and Scott for having me. It was great to meet everyone, including several people that I have known on Twitter for a while, including David Griner, Andre Natta, and Jessica Murray. And for those of you that couldn't make the event, here's my deck from my morning presentation on increasing engagement and building community via social media: