I often have people ask me what it takes to have a 'top' blog. Instead of just rattling off my opinions, I decided to scan the Top 25 Marketing and Social Media blogs, and see if there were any common characteristics among them. Here's what I found that these blogs are doing to be so successful:
1 - They publish new posts often - Fourteen of the Top 25 blogs have published 5 or more posts so far this month. And seven of the Top 10 have published 9 or more. Finally, every blog that has published at least 10 posts so far this month, is ranked in the Top 11. New content drives traffic.
2 - Every blog/blogger listed in the Top 25 is on Twitter - Every blog has at least a link to their Twitter account, on their blog. Several have widgets on their blog that stream their Twitter updates straight to their blog. To me, this is a big sign of how important Twitter has become, but also that these bloggers understand the importance of connecting with their readers OFF their blog.
3 - Most bloggers provide multiple social sites where you can connect with them - Besides Twitter, most members of the Top 25 have several other social sites where you can find them, Tamar has about 30 or more social sites listed that she's a member of.
4 - They create original content - Yes I know that most of the ideas, especially in the 'socialsphere' have been beaten to death. But the top marketing and social media bloggers find ways to keep their content fresh, by reviewing sites/products/campaigns, creating ebooks, and doing interviews.
5 - They make it easy for you to subscribe to their content, and share it - Most of the top social media and marketing bloggers give you plenty of options for subscribing to their content, and many are now adding in sharing elements that let you share their content on other social sites, such as on Twitter. This again ties into the idea of staying connected to their readers, and not being isolated on their blog.
6 - Longevity wins - Most blogs in the Top 25 are a few years old, and a few have been around for over 5 years. All have been up for at least a year. Blogging is a long-term commitment, and those that have met that commitment are reaping the rewards.
So that's some tips I picked up from the Top 25 blogs on how you can create a robust blog for yourself. What are some tips that I missed?
Pic via Flickr user ePI.longo