Additionally, Armstrong blogged about her involvement with Nintendo, and stressed that she wasn't being paid by the company to promote the Wii or Wii Fit. She explained on her blog:
I get approached to do things like this all the time, but this is the first time I've done a give away because this is a product I use, something in my house, something I'd love to share with you. Nintendo is not paying me to do this, and just to clear up some confusion, I would never accept money to post about anything here. That's not how this website works. Everything you see in my style section is something I have bought with my own money or is a gift sent to me from one of my readers, a gift I would have gone out and bought had I known about it beforehand, something that fits right in with my aesthetic. I work very hard to make sure that you can trust that what I say here is in no way influenced by advertisers or corporations who are trying to reach a bunch of eyeballs. Your eyeballs deserve as much.
Armstrong added that she would select the 5 winners at random from people that commented on this post. As you can see, she received a staggering 42,232 comments for that post. Now according to this site, every Wii set costs Nintendo $160.00. That means those five Wiis that Nintendo gave away, cost the company roughly $800.00. Add in 5 Wii Fits (which retail for around $80), and the likely cost to Nintendo for this promotion (5 Wiis plus 5 Wii Fits), is approximately $1,000.00.
Now, given the same site's data, that means that Nintendo makes $90.00 per Wii system it sells. At that rate, Nintendo would have to sell only 11 Wiis from this promotion, to break even.
For reference, that's 0.025% of the comments. So if 11 out of the 42,232 comments resulted in sales, Nintendo broke even.
If just 1% of the 42,232 comments translated into sales, then the ROI for this promotion is 3,700%.
I'd say the promotion will likely be a huge success for Nintendo. Do you agree or disagree?
Bonus: I also posted about this today at Daily Fix.
UPDATE: Darren makes an interesting point in the comments, that these calculations don't include Nintendo's manpower/travel/etc costs. He's correct, but the problem is that those costs aren't known. The cost of the machines are 'known'. Even if we assume that the manpower costs for Nintendo to be several thousand, I would still think this promotion paid for itself many times over. Hopefully Nintendo will later publish more exact figures.