Wednesday, February 13, 2008

The Viral Garden's Top 25 Marketing Blogs - Week 94

Here's the standings for Week 94:

1 - Seth's Blog - 8,604 (-996)(LW - 1)
2 - Search Engine Guide - 1,890 (+49)(LW - 2)
3 - Logic + Emotion - 1,214 (+51)(LW - 4)
4 - Daily Fix - 1,108 (+50)(LW - 5)
5 - Brand Autopsy - 826 (+53)(LW - 6)
6 - Duct Tape Marketing - 825 (-1,003)(LW - 3)
7 - Influential Marketing - 727 (+58)(LW - 8)
8 - Drew's Marketing Minute - 713 (+25)(LW - 7)
9 - Jaffe Juice - 662 (+31)(LW - 11)
10 - Church of the Customer - 661 (No Change)(LW - 9)
11 - What's Next - 647 (+25)(LW - 12)
12 - The Engaging Brand - 609 (-23)(LW - 10)
12 - Conversation Agent - 609 (+31)(LW - 14)
14 - Diva Marketing - 602 (-7)(LW - 13)
15 - The Viral Garden - 576 (+34)(LW - 15)
16 - Six Pixels of Separation - 536 (+20)(LW - 16)
17 - Converstations - 449 (-1)(LW - 17)
18 - Servant of Chaos - 397 (+3)(LW - 18)
19 - Greg Verdino's Marketing Blog - 395 (+55)(LW - 22)
20 - Experience Curve - 380 (+49)(LW - 23)
21 - CK's Blog - 375 (No Change)(LW - 19)
22 - The Lonely Marketer - 361 (+41)(LW - 25)
23 - Branding and Marketing - 358 (-14)(LW - 20)
24 - Every Dot Connects - 357 (+11)(LW - 21)
25 - Chaos Scenario - 336 (+6)(LW - 24)


A reminder that the Top 25 Marketing Blogs are ranked according to the number of sites/blogs linking to each, according to Technorati. The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week's Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW). If you see this; (LW - UR), it means the blog wasn't ranked last week.

Another very strong week for the Top 25, with 17 blogs up, and only 6 down. It should be noted upfront that both Seth's Blog and Duct Tape Marketing had huge losses, which I assume given that both blogs lost around a thousand links, are more Technorati-hiccups than reality. Also, both The Church of the Customer and CK's Blog have had no change in their link counts in a few weeks, which I assume is also a Technorati glitch. Among the up moves, Jaffe Juice again finds the Top 10 after a lengthy absence. At the other end of the Top 25, both Greg Verdino's Marketing Blog and Experience Curve had big up moves, both jumping up three notches.

No new blogs in the Top 25 this week.





Next update is next Wednesday.

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6 comments:

Anonymous said...

Hey Mack,

Just a thought ... my blog went up 58 points in Technorati since last week (a relatively big move) and I don't think I did anything noteworthy and certainly didn't see a corresponding spike in traffic. I wonder if it's time to once again change the metric for how you do the list? Maybe we can brainstorm ideas at Blogger Social, but one thought I had was to do it on the one metric that I can point to which has remained relatively consistent for me ... number of RSS readers. Perhaps there is another metric that would be better, but it just seems like Technorati's time as a trusted source of data is over. Thoughts? And yes, I waited to post this comment in a week when I had a gain, so no one would think I was having sour grapes about Technorati making me move down the list - did it work? ;-)

Mack Collier said...

Rohit feed readers might be a better measurement tool, but it would be hard/impossible to get access to everyone's figures. I haven't checked but I would be surprised if 10 of the current Top 25 has this information on their blog.

And I am hesitant to change metrics again because I hate to keep confusing my readers by switching every few months. I agree that Technorati isn't perfect, but I think it's the metric that the most people are familiar and comfortable with.

Anonymous said...

Bwahahahahahaha - Armano, here I come. Sleep with one eye open from now on my friend.

Brendan said...

Have you noticed, those figures when plotted form a long tail? This is something I keep coming across. For almost every subject matter, the blogs that come up in a search form a long tail of popularity.

Anonymous said...

Btw, for some reason I was logged into an old blogger account with that previous comment. I'm at brendancooper.com if you want to take a look at my attempt at indexing (http://brendancooper.com/the-pr-index/)

I'm seriously considering adopting just Technorati for this, as you do. I'm also contemplating portraying them as a long tail diagram, simply to make this property more evident.

Anonymous said...

Jaffe, why don't we just merge our blogs together and take on Seth. We could be the Allied forces of the marketing blog world! ;-)