Jason Falls tweeted a couple of days ago that Rupp Arena is now on Twitter. The interesting part is that the Twitter account comes after Rupp Arena just launched a blog for the site as well. So it appears that the facility decided to launch the blog AND Twitter account at the same time.
I think this is the beginning of a trend as businesses are now starting to experiment with social media and realizing that it doesn't begin and end with a blog. I hope to hear Mario and Lionel to talk more about this at SXSW, but I'm encouraged to see businesses playing with these tools to see what is out there. At the same time, it worries me to see some businesses that are still almost oblivious to the very tools that their competitors are using to alter their cultures and change the way their very business functions.
Just like a blog, Twitter isn't a necessity for every business, but I do think that every business should use every tool available, social or otherwise, to discover what their customers are saying about them. With that comes a better understanding of the tools themselves, as well as the customers. But being a disinterested bystander is no longer a viable option, if it ever was.
Tags:The Viral Garden, Marketing
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