Yes, if you sponsor “The Bitterest Pill” by sending Dan an Apple iPhone, here’s what you get:
* Your prerecorded sponsorship message (up to one minute, produced by Dan himself) in one month’s worth of new episodes of The Bitterest Pill (at least four shows), plus inserted into all the episodes from #102 on for that same one month period!
* Dan will pretend to like you, your company, even your parents!
* Your photo or company logo on The Bitterest Pill web site.
Offer ends September 17th, 2007
Congrats to Dan, and judging by the comments, his readers seem to be excited about this as well. I also like the idea of a monthly blog sponsorship because it lets both the company and blogger experiment with the idea. Try it for a month, if it works then do it again, if not drop it. But again, notice the ancillary effect: bloggers such as myself that aren't directly benefitting from the sponsorships that Jaffe and Dan are having, are still blogging about them, and indirectly promoting the sponsors. This is another example of how companies reaching out to bloggers creates a story in and of itself. I also wrote about this today at Daily Fix.
BTW I should also add that Jaffe, after getting a pair of iPhones via sponsorships with Across the Sound, then made a call to potential sponsors to offer him a Macbook Pro for a month's sponsorship. Richard@Dell saw this invitation and offered Jaffe a loaded Dell laptop instead. Great example of a company monitoring the blogosphere and engaging with bloggers, and in this case, a podcaster.
Speaking of Dell, we are down to the final hours of voting at SXSW's Panel Picker. I blogged about this last month, but here's the deal once again: Dell has submitted several panel ideas to SXSW, one of which is a panel entitled Future of Corporate Blogs: What's New and Next. The panel is tentatively set to include Dell's chief blogger and Digital Media Manager Lionel Menchaca, along with another corporate blogger, a non-corporate blogger, and myself moderating the panel. I think this will be a great discussion because we have finally reached the point where there are enough companies either blogging or considering blogging, that we can intelligently discuss where the space is, and where it's heading.
If this sounds like a panel you would like to see at next year's SXSW, please click here and vote on the panel and if inclined, leave a comment. You'll need to register first, which is free, quick, and relatively painless. If you are planning on voting, please make sure you do so ASAP, as voting closes Friday at 11:59 pm CST. Thanks so much, and I hope to see as many of you as possible in Austin next March!
Bonus Link: My interview with copywriting guru Jonathan Kranz is up at Marketing Profs.
Bonus Question: If you were willing to have a company sponsor your blog, what would be your desired terms?
Edit: Forgot to add the link to the post where Dan stated his terms. I added that in after CK noticed I didn't add it. Here's the post again.
Tags:The Viral Garden, Marketing, Dell, SXSW