Dove's 2006 Super Bowl spot generated almost 500 million impressions for Campaignforrealbeauty.com. Oprah even devoted an entire episode to the ad and the "Campaign for Real Beauty".
Then Unilver seeded one commercial on YouTube earlier this month.
Which one do you think worked better?
According to Alexa, the traffic spike Unilever enjoyed from one YouTube video going viral is OVER TRIPLE what Dove garnered from its Super Bowl spot.
Anyone wanna do the cost analysis on $3.75 million vs. free?