I've been lucky enough to have several marketing authors/bloggers send me books lately to review. Unfortunately, I really haven't had time yet to give them the attention they deserve.
But I'm going to have to move Andy Sernovitz's 'Word of Mouth Marketing' book to the top of my list. Andy did one thing that I didn't like, he didn't personally mention me as the other books I've received did, I just received a 'form letter' greeting. I'm big on personalization, but I'm willing to overlook it in this case, because when I opened the book for Andy's book, I discovered that he had also sent me a free bag of Dale and Thomas popcorn!
Great move by Andy as it was completely unexpected, and now he's gotten me talking about him and his book before I even start reading it. And the Dale and Thomas popcorn was delicious, whereas I'd never heard of the company before this.
As Andy says in his book, 'Do something worth talking about!' So far so good. I'll be reviewing Word of Mouth Marketing soon, as well as the other books I've received lately (promise!). And Ben and Jackie if you guys want to send me a copy of your upcoming book Citizen Marketers to review (before I can buy it), just let me know ;)