If you think about it, Twitter can get you in trouble sometimes.
You are cranky, it's been a long day, you need to vent. So you write a nice stress-relieving post to your blog. Totally out of character with what you normally write, but you need the release.
And wouldn't you know it, everyone loves the damn post! It gets dozens of RTs on Twitter, and traffic spikes for the day as you are left scratching your head. "So you mean to tell me that every day I am plugging along blogging about my biz, and getting little interaction, but the post where I rant about my day is the one that everyone loves?"
Yep, it happens that way sometimes.
But here is where you have to be VERY careful. While it's great that you got a lot of RTs and a nice bump in traffic from that post, did it make you any money? Or if you are looking for more comments, or more email newsletter signups or whatever metric you track to judge your blog's success. Did that ranty post move that needle?
Because if it didn't, those numbers might be temporarily good for your ego, but long-term it probably won't mean much.
And I see bloggers do this ALL the time. Even 'popular' ones. I have done it myself in the past. This is probably the most popular post I have ever written. It got dozens of comments, hundreds of RTs, and traffic during the day it was published was equal to what I would normally get in two weeks.
But I never had a client tell me they contacted me because of that post. The clients I've gotten have mostly been from writing 'dry' content that didn't get a lot of RTs, but it helped a company solve a social media business problem they were having. It established my expertise, and made them feel comfortable in reaching out to me.
Now that's not to say that the occasional ranty post or one that's completely different from your standard blogging fare isn't a good idea. Because you SHOULD shake things up every once in a while. But in general, if your blog posts aren't reaching your desired audience, how valuable are they?
Chasing numbers is fine, as long as the dollars are following them. Otherwise it's just an ego play.