"How do I get more readers?"
"How do I get more comments on my posts?"
"What about blog subscribers? How do I get more of them?"
"How can I use Twitter to drive more traffic back to my blog? Or Facebook, or Friendfeed?"
Notice that all of these questions are focused on YOU, the blogger. How YOU can get something.
What if you instead asked this question: "What superpower will I give my readers?"
I'm totally channeling Kathy Sierra here, but think of your blog as a telephone booth, and your reader is Clark Kent. Clark Kent goes into the telephone booth, but he leaves as Superman.
When your reader comes into your telephone booth/blog, what superpower will they have when they leave? What will a reader gain from having visited your blog?
When you shift your focus from what's best for you (the blogger), to what's best for your readers, then your blogging efforts will start to take off. Here's some reader-centric questions to ask yourself:
- What are you going to make your readers better at?
- What information are you going to share with them?
- Who are you going to connect them to?
- What are you going to make your readers think about?
- What value are you going to create for them?
So instead of asking "How do I make my blog better?", ask "How do I make my blog better for my readers?"
And the ironic thing is, if you ask the second question, you'll actually get the answer to the first.