Tuesday, October 20, 2009
Social media is worth making time for
This is my current view as I sit in the airport waiting for my flight to Chicago for the Marketing Profs Digital Marketing Mixer. The past couple of months have been a very busy time for me professionally, and work with clients has taken up a lot of my time. Which is a great 'problem' to have, and I am grateful for it. But I've often caught myself putting my writing here and at my business site on hold, to spend more time helping my clients get their social media efforts off the ground.
And I realized that I was doing exactly what I've told clients and others that they cannot do. I was putting the blog on the backburner. One of my favorite sayings is that 'your blog does not have an expiration date'. And it's true, once your company starts blogging, you have to assume that you're in it from now on.
That means you have to make an effort to stay in touch with your customers and readers via your blog. Maybe it means you have to send a quick mobile post on your phone in the taxi on the way back to your apartment. Maybe it means you have to write a post while you're at the gate waiting for your flight.
But the point is, it's worth the time and effort it takes to connect with people. Especially your customers. If you promise to never forget that, I'll promise to remember it as well.
BTW I've been thinking about how I will handle blogging while I am in Chicago for the Mixer. Normally what I do when I attend conferences is I don't blog while I am there, then give you my thoughts via a 'recap' post when I get back. But I decided that for the Mixer, I will share my thoughts with you at the end of each day, instead of having no new posts up till next week. Besides, I did a recap post for last year's Mixer, and I am sure this year's will be just as great.
So my plan is to attend as many sessions as possible, take copious notes, and share my takeaways with you each day. Sound good? Hope to see some of you in person at the Mixer!