Friday, March 06, 2009
Being successful with social media = creating value for others
Whenever I talk to companies about using social media, I always tell them to think about how they can use social media as a way to create value for others. If they are blogging, they should think about how they can use their blog as a tool to create value for their readers. It's the same thing with any social media tool, you have to give people a reason to want to interact with you.
Take Twitter. Everyone wants to know how to get more people to follow them. I did a little experiment today to show how if you create value for others via social media, that it will resonate and lead to more people becoming interested in what you are doing.
One way that many people create value for others on Twitter, is by sharing links to content that they find interesting. I am constantly finding and bookmarking tools that increase the utility and productivity of Twitter. So as an experiment, earlier today I decided to take 10 of the most useful Twitter sites/tools I have bookmarked, and over the course of an hour, link to one every 6 mins.
During the course of that hour, I picked up 15 new followers (one every 4 mins), and 32 times my links were Re-Tweeted (once every 2 mins). That's just for the hour, I had several more RTs and follows afterward, but I wanted to only focus on the hour of this experiment. During this hour, I only posted ten tweets, each one was a link to a different Twitter site/tool.
Notice that none of the tweets were self-promotional, they were all highlighting content that I thought my friends on Twitter could find VALUE in.
And this is the key to being successful in social media. Always think about how you can create value for others. That's how you build awareness and influence in this space.