Tuesday, November 04, 2008
The Speed of Twitter
This morning, as I do on most, I went through my feeds in Bloglines looking for blog posts that I could share with my followers on Twitter. I read Mike Sansone's post on how beginners can get started with Social Media, and knew it would be a post that many of my Twitter friends could find valuable.
So I linked to it on Twitter, and almost immediately, my followers began Re-Tweeting it to their followers. If you aren't that familiar with Twitter, a Re-Tweet is when you re-send a message that someone else sends, and you share it with your followers. So I shared the link with my 2,000+ followers, and within minutes, about a dozen of my followers had Re-Tweeted the link to THEIR followers! Within a matter of minutes, thousands of Twitter users were exposed to this post.
This is why Social Media is so important, because it is SO easy for people to quickly share and spread ideas. If you have an idea/post/story that resonates with others, it can literally zoom around the world, via the internet, in minutes.
Not every business should be on Twitter, but given the communal nature and the ease at which ideas can be shared, I think every business should at least spend some time there and see if it's right for them. If we aren't connected already, you can follow me on Twitter here.