tag:blogger.com,1999:blog-24784219.post5704131399808985435..comments2024-03-06T03:58:39.540-06:00Comments on The Viral Garden: Company Blog Checkup: Mahindra TractorsMack Collierhttp://www.blogger.com/profile/02723628321171539590noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-24784219.post-18002447767313297142008-06-17T06:38:00.000-05:002008-06-17T06:38:00.000-05:00Great to know people are interested in corporate b...Great to know people are interested in corporate blogs. I wanted to tell you about our official corporate blog (mahindrauniverse.com). It discusses four basic issues : sustainability, innovation, customer centricity and globalization. I would like to get your views on it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-60065795593304919072008-03-27T05:20:00.000-05:002008-03-27T05:20:00.000-05:00Fantastic - I love a good blog - and was looking f...Fantastic - I love a good blog - and was looking for blogs about tractors, farming, etc. We grew up on a farm and I didn't realize how much I miss it. I'll be back. :)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-26243150129378237732008-01-10T18:48:00.000-06:002008-01-10T18:48:00.000-06:00Mack,I just discovered your blog today and found t...Mack,<BR/><BR/>I just discovered your blog today and found that I am making some blogging mistakes myself. I used to go to Life on a Farm, but forgot about it until now. He used to never really interact with the readers, so the site gave off the feel of a business-type blog ... I don't know whether or not that has changed for the better.<BR/>I enjoyed your blog.<BR/>Catherine, the redheadAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-80215769428593316872008-01-10T17:05:00.000-06:002008-01-10T17:05:00.000-06:00MackExcellent story and valuable post. Your evalua...Mack<BR/><BR/>Excellent story and valuable post. Your evaluation makes very recommendable reading for any business owner or exec, for businesses large or small, considering the "so who's gonna blog for us?" question. And you wisely point out that there is a risk involved in getting a product/company evangelist to do it. Just as there is a risk in getting your PR person to do it :)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-45518513339199645602008-01-10T14:13:00.000-06:002008-01-10T14:13:00.000-06:00"This post certainly helps me explain why our agen..."This post certainly helps me explain why our agents themselves should blog and not go through the Communications/Marketing group."<BR/><BR/>Anne that's one of the best complements I've ever gotten on a post ;) It's the difference between an authentic response, and a scripted one.<BR/><BR/>People gravitate toward authenticity, they are repelled by scripted language that attempts to be anything but.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-17044141827971531982008-01-10T13:58:00.000-06:002008-01-10T13:58:00.000-06:00Mack,Thanks for this evaluation. Life of a Farm wa...Mack,<BR/><BR/>Thanks for this evaluation. Life of a Farm was one of the first blogs I started following. At the time, I was looking for blogs that would interest Cooperative Extension agricultural agents and their clients.<BR/><BR/>This post certainly helps me explain why our agents themselves should blog and not go through the Communications/Marketing group. Also the comments help me consider ways to include clients in blogging. <BR/><BR/>Thanks for the post.<BR/><BR/>AnneAnonymoushttps://www.blogger.com/profile/10353479928793096415noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-21659460887645994312008-01-10T12:48:00.000-06:002008-01-10T12:48:00.000-06:00MackThe great thing about this is that we found th...Mack<BR/><BR/>The great thing about this is that we found the guy through a dealer. In other words, Mahnidra used their own network of people to reach out and get someone. Very natural. Or I guess you could say "authentic".<BR/><BR/>I especially like it because I spent a lot of time on a farm growing up. Drove a tractor before I drove a car.Unknownhttps://www.blogger.com/profile/01346673966946386913noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-31815705767343719492008-01-10T12:39:00.000-06:002008-01-10T12:39:00.000-06:00Mack,What a great example of a company empowering ...Mack,<BR/><BR/>What a great example of a company empowering an evangelist. I'm finding that my favorite company blogs are those that really rely on that customer voice to get their point across.<BR/><BR/>With rare exception (Southwest springs to mind) most of the businesses that blog are limited in their ability to tout their products or services because it all sound so contrived. Pull that out and unless you have a REALLY interesting company atmosphere, things get boring.<BR/><BR/>The companies that are making use of evangelists (Fiskars springs to mind) are really scoring points here. The voice is genuine, the community builds quickly and the positive sentiment attaches itself to the brand. <BR/><BR/>Thanks for pointing this one out!Jennifer Laycockhttps://www.blogger.com/profile/11101684626456012263noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-83359812604355502352008-01-10T10:46:00.000-06:002008-01-10T10:46:00.000-06:00Shama I also think Life of a Farm Blog is a great ...Shama I also think Life of a Farm Blog is a great example of what an 'authentic' blogging voice sounds like. If Mahindra had written this blog themselves, it would have likely had a completely different tone, and it probably wouldn't have near the community it does now. <BR/><BR/>And interesting case study in turning over your company blog to your evangelists.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-446782125450460272008-01-10T10:35:00.000-06:002008-01-10T10:35:00.000-06:00Mack,This was a great look into what a company blo...Mack,<BR/><BR/>This was a great look into what a company blog should stand for. I don't deal with farm equipment, but now even I am curious to check out their farm blog.Shama Hyderhttps://www.blogger.com/profile/10413940698618705874noreply@blogger.com