tag:blogger.com,1999:blog-24784219.post116646105202919027..comments2024-03-06T03:58:39.540-06:00Comments on The Viral Garden: Time says 'You' are the Person of the Year, bloggers buy itMack Collierhttp://www.blogger.com/profile/02723628321171539590noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-24784219.post-1166587296348203252006-12-19T22:01:00.000-06:002006-12-19T22:01:00.000-06:00It could be seen like getting a pat on the head fr...It could be seen like getting a pat on the head from your Dad. But really, blogs are the illegitimate offspring (OK bastard children) of the publishing world. Will that child do as its told? Hell, no!<BR/><BR/>This announcement also marks an important milestone ... time for us to grow up, take up the challenges of business, brand engagement, communication and activation and show that social media is not about TALK but about compressing strategy and execution -- that it is about doing.<BR/><BR/>Exactly what you are talking about and DOING here, Mack ... growing communities, not talking at them.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1166574391374826902006-12-19T18:26:00.000-06:002006-12-19T18:26:00.000-06:00"Mutual exploitation is such a cheap marketing tri..."Mutual exploitation is such a cheap marketing trick...but as cheap marketing tricks go, its one of the best."<BR/><BR/>With apologies to Woody Allen and Ann.<BR/><BR/>Great conversation Mack!<BR/><BR/>Thanks for stirring the pot.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1166494307354582792006-12-18T20:11:00.000-06:002006-12-18T20:11:00.000-06:00It's funny because when I started writing the post...It's funny because when I started writing the post I was planning on going in a completely different direction. <BR/><BR/>But when I saw this passage:"And we didn't just watch, we also worked. Like crazy. We made Facebook profiles and Second Life avatars and reviewed books at Amazon and recorded podcasts. We blogged about our candidates losing and wrote songs about getting dumped. We camcordered bombing runs and built open-source software.".............my BS meter pegged, because Time wasn't part of the 'we' that did any of the above. They are the part of the MSM that only thinks social media is cool when it helps them sell their product. <BR/><BR/>But as DA, Paul, Tim and Ann said, that really doesn't matter because in the end, this story will bring more attention to the fun we are having with these tools, and maybe get some new people to join the party.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1166493384240661162006-12-18T19:56:00.000-06:002006-12-18T19:56:00.000-06:00I apparently came way late to this party, apologie...I apparently came way late to this party, apologies. Pardon me and my bugger of a day.<BR/><BR/>Really great post, can't say I agree with all of it but thoughtful no less. And no one says "I call bullshit" with quite as much grit and charm at the same time as you. <BR/><BR/>sorry to have missed out on the debate earlier my friend.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1166487944289728902006-12-18T18:25:00.000-06:002006-12-18T18:25:00.000-06:00I'm going to have to go with DA on this one, too. ...I'm going to have to go with DA on this one, too. There is definitely mutual exploitation. The fact that they did this added a nice shot of credibility with the general public that the blogosphere needs.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1166476999524866132006-12-18T15:23:00.000-06:002006-12-18T15:23:00.000-06:00As I wrote about today too (!), I'm not sure I rea...As I wrote about today too (!), I'm not sure I really care whether TIME practices what it preaches. The bottom line is that it did catapult social media "stuff" into a greater sphere. <BR/><BR/>I like David's thinking here -- the Mutual Exploitation Society! LOL....Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1166474505751251122006-12-18T14:41:00.000-06:002006-12-18T14:41:00.000-06:00LMAO! Marianne, you need to put THAT on your blog ...LMAO! Marianne, you need to put THAT on your blog ;)<BR/><BR/>Agreed Tim, it's ultimately mainstream media attention, and that helps.<BR/><BR/>David I think you nailed it, we're all using each other ;)Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1166472377402037012006-12-18T14:06:00.000-06:002006-12-18T14:06:00.000-06:00Hasn't everyone figured out that Time is using us ...Hasn't everyone figured out that Time is using us to become relevant again and we are using them to raise awareness?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1166472292169289802006-12-18T14:04:00.000-06:002006-12-18T14:04:00.000-06:00I agree, I do... but I do still think that this pl...I agree, I do... but I do still think that this ploy to sell more magazines will yield a net result of greater exposure for our cause and will ultimately lead to greater credibility/ relevance of our fractious community. <BR/><BR/>It ain't all bad and even if they have dollar signs in their eyes, they are still driving interest our way. I'm down with that.Tim Jacksonhttps://www.blogger.com/profile/00656450355435181157noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1166468453514604362006-12-18T13:00:00.000-06:002006-12-18T13:00:00.000-06:00"Time is assuming that by mentioning "You" as thei..."Time is assuming that by mentioning "You" as their key person, that will get "You" very interested in Time. What should actually be happening is a dialogue with "You" in order to understand what "You" really want and need."<BR/><BR/>Bingo! But that's too much work, and besides Time isn't interested in getting to know what our wants and needs are, they just want to sell more copies of their mag.<BR/><BR/>Course if they'd only realize that if they'd take the time to understand what 'you' want and need, then 'you' would probably be more inclined to buy their magazine.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1166467271696626442006-12-18T12:41:00.000-06:002006-12-18T12:41:00.000-06:00Thanks, Mack. Your post highlights one of the iss...Thanks, Mack. Your post highlights one of the issues with "typical" marketing today. Time is assuming that by mentioning "You" as their key person, that will get "You" very interested in Time. What should actually be happening is a dialogue with "You" in order to understand what "You" really want and need. And as you (Mack) point out, that is the key piece that is missing.Anonymoushttps://www.blogger.com/profile/17004541074805983939noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1166464304104371592006-12-18T11:51:00.000-06:002006-12-18T11:51:00.000-06:00Right on, Mack! I agree with you.Right on, Mack! I agree with you.Nedra Weinreichhttps://www.blogger.com/profile/08812676982232285210noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1166464168627045322006-12-18T11:49:00.000-06:002006-12-18T11:49:00.000-06:00I'm with you on this one!I'm with you on this one!Anonymousnoreply@blogger.com