Tuesday, May 27, 2008

Social Media superstars teaming up to help fight cancer

Chris Brogan, Joe Jaffe, Geoff Livingston, Aaron Strout and Greg Verdino have all come together to donate their services to Team in Training, which is the fundraising arm of the Leukemia and Lymphoma Society. The Lukemia and Lymphoma Society funds medical research for blood cancer cures and provides patient and family support programs. Jennifer Leggio (MediaPhyter) is bringing these giants together.

All five have donated some of their services to Team in Training to be auctioned off on eBay. Brogan is offering a speaking engagement, Jaffe is providing a dinner and brainstorming session, Verdino is giving either a 60-minute keynote address, or a 1/2 day workshop. Livingston and Strout are both donating a 2-hour phone consulting/brainstorming session. Here's a link to the eBay auction for each: Brogan, Jaffe, Livingston, Strout, Verdino.

And a HUGE hats off to Jennifer for putting this together, and also for these guys for chipping in their time to help out. I have long been of the opinion that if some of us are lucky enough to have an audience for the content that we create, that we almost have a responsibility to use that influence to help others. Chris, Joe, Geoff, Aaron and Greg are doing just that by helping Team in Training and I salute each of you.

I'd also like to ask any of you that are looking for an extra post to publish this week, then consider doing a write-up on these auctions, and again, here is Jennifer's post telling you what the deal is. Also, a few mentions on Twitter wouldn't hurt either!


Anonymous said...

Thank you Mack! It really is an amazing cause. I can't wait to see what comes of all of this. No bidders so far but *lots* of watchers. It should be exciting!

MySpace Design said...

An awesome cause. I'm inspired.