Tuesday, December 04, 2007

Rohit launches The Ultimate Marketing Bookstore

Rohit Bhargava has launched a pretty cool Amazon store called The Ultimate Marketing Bookstore. What Rohit has done is gotten several marketing experts/bloggers/authors to pick some of their favorite books, which are being sold in the store. Perhaps the best part (no, definitely the best part), is that it also benefits DonorsChoose.org. Rohit explains:
As I describe above, all the proceeds from affiliate commissions that this site generates will be donated to DonorsChoose.org on a monthly basis and I plan to try and spread the word in the marketing community about this new bookstore and will be adding new names on a weekly basis. Here are a few reasons why I think this idea can work:

1. Collects a central hub of reading lists from marketers that are currently widely distributed online.
2. Encourages marketers who are not sharing their reading lists to do so in an easy way.
3. Makes great marketing books easier to find and buy.
4. Creates a community of marketing book readers and allows them to contribute to a good cause
5. Offers a platform for new marketing books to get promoted to an interested audience

If you are unfamiliar with DonorsChoose, it's a very Web 2.0 initiative where teachers in public school systems submit proposals for projects that they would like to see funded when their own system's monies are exhausted. It could be for new textbooks, a computer upgrade, or to fund a field trip. Potential donors can peruse the site and donate to any project they choose. After the project is completed, donors are sent photos and letters from the children thanking them for their contributions.

As for the people that have contributed some of their favorite books, it includes several familiar names such as Ann Handley, Peter Kim, Nedra Weinreich, Jeremiah Owyang, Lee Odden, Henry Copeland, John Bell, Dave Balter, Jay Berkowitz, Rohit, and of course myself. I also noticed that they have a deal going on now on both Now is Gone by Geoff Livingston and Brian Solis and Jaffe's Join the Conversation.

I've blogged about this before, but I believe that those of us that are lucky enough to have a sizable community of readers should be looking for ways to use our reach to help bring attention to worthy causes such as DonorsChoose. Helping Variety, the Children's Charity was the main reason why I wanted to contribute to The Age of Conversation, and I am honored that Rohit thought to include me in The Ultimate Marketing Bookstore.

If you are thinking about buying books as Christmas presents, especially ones covering marketing/business/social media, please check Rohit's store first to see if the books you are looking for are available. This way a portion of the money you spend will go to help students around the United States get the learning supplies and experiences they need.


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