tag:blogger.com,1999:blog-24784219.post7725294842478597928..comments2024-03-06T03:58:39.540-06:00Comments on The Viral Garden: Social Media Stunner: Blogging Music Fans Really CAN Increase Music Sales!Mack Collierhttp://www.blogger.com/profile/02723628321171539590noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-24784219.post-40489906407168819082008-02-21T20:28:00.000-06:002008-02-21T20:28:00.000-06:00"Working on indie labels may be a better route, as..."Working on indie labels may be a better route, as majors always follow indies when something works. "<BR/><BR/>Here's the problem that I see. I think you need enough blogging fans to write about the CD release, say 100, for it to get significant reach. An established artist probably has 100 blogging fans, but many are scared to death of handing out 100 free CDs. <BR/><BR/>On the other hand, the indie artists are probably close enough to their fans, and smart enough to go for a promotion like this, but might not have enough blogging fans for it to make a serious impact.<BR/><BR/>So the indie artists have the smarts to do this, but not the fanbase. The major artists have the fanbase, but not the smarts.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-58511954652015840042008-02-21T14:22:00.000-06:002008-02-21T14:22:00.000-06:00Just trying to get the labels to do anything like ...Just trying to get the labels to do anything like this is a feat in itself. Working on indie labels may be a better route, as majors always follow indies when something works. <BR/><BR/>Just think if each of those blogs had an audience of 1,000 people a week reading it. With only asmall % of those people blogging about it to a new audience. <BR/><BR/>I know its a no brainer but man it can be huge.Greg Rolletthttps://www.blogger.com/profile/11789816056414701562noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-25317364893387999002008-02-13T20:58:00.000-06:002008-02-13T20:58:00.000-06:00Mack -- Yes, indeed!Mack -- Yes, indeed!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-25563808891842609122008-02-13T15:14:00.000-06:002008-02-13T15:14:00.000-06:00The MySpace part is my favorite part. Not that MyS...The MySpace part is my favorite part. Not that MySpace isn't a factor - it's important, especially for fostering a community and building a brand - but when it comes to the INFLUENCERS, i.e. the bloggers, you just can't beat 'em. You can spend the time adding friends all day long. Or you can spend the time making bloggers your friend, who will then in turn talk about you to way more people than a random Myspace friend will.Heberthttps://www.blogger.com/profile/10056100146901279692noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-56673883925799295232008-02-13T12:14:00.000-06:002008-02-13T12:14:00.000-06:00"Hey Mack -- Interesting... thanks for this and th..."Hey Mack -- Interesting... thanks for this and the link to the report "Does Chatter Matter?" -- which, by the way, I love the title of!"<BR/><BR/>The report is very interesting, especially the part about how blog chatter is more influential in purchase decisions than how many friends an artist has on MySpace.<BR/><BR/>Sounds like good fodder for my next DF post, eh?Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-13188718618944999722008-02-13T12:13:00.000-06:002008-02-13T12:13:00.000-06:00"I really don't understand music companies are ref..."I really don't understand music companies are refusing to trial the 100 DCs for 100 bloggers idea as it is such a charming seeding approach...<BR/><BR/>Oh well, their loss!"<BR/><BR/>Yep and I think a lot of it goes back to labels not understanding how the blogosphere operates. Anyone that does immediately seems why and idea like this would just take off. It has an obvious grassroots appeal, but as the snowball grows, the larger news and music-oriented sites would pick up on it and the snowball becomes a boulder. It's a winner waiting to happen.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-56888690498431798652008-02-13T12:11:00.000-06:002008-02-13T12:11:00.000-06:00"Kudos for your efforts man. I've been trying to s..."Kudos for your efforts man. I've been trying to sell the idea of blogging and social media to musicians for quite some time, and a big part of that is finding the people who are already talking."<BR/><BR/>Yeah there are some drawbacks to this idea, as you actually have to be able to find 100 bloggers that are also a fan of said artist. That becomes difficult unless you are dealing with an established act. But an established act also probably has a control-hungry big label that wants no part of reaching out to bloggers.<BR/><BR/>"This recent study is proof that things like social media are really starting to spill over into other industries that are relying on traditional ad methods to bring home the bacon.<BR/><BR/>I say we'll see 100 cd's for 100 Blogger's come true soon!"<BR/><BR/>We should, but we should have two years ago. And I've talked to some incredibly smart people in the industry that are with labels that are smart enough to 'get' the importance of social media, and still they weren't willing to act on an idea like this. <BR/><BR/>Oh well, their loss.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-15432850955284348542008-02-13T12:07:00.000-06:002008-02-13T12:07:00.000-06:00"i just don't understand why the music industry is..."i just don't understand why the music industry isn't really looking at this, especially with such slumping sales. i just cannot fathom why they aren't going where their fans are."<BR/><BR/>Hammer was on CNBC a few weeks ago and he had a great point. He said that several industries have figured out how to properly monetize music, but that the music industry isn't one of them. <BR/><BR/>The big labels are scared to death of turning to individual bloggers to promote their artists, because they cannot fathom not only losing marketing control, but giving it to a group that's portrayed in the media as being a group of whiners and complainers. Just too much control and ignorance on the industry's part to realize the incredible gains that could be realized by embracing their blogging fans.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-32899930008687764942008-02-13T09:17:00.000-06:002008-02-13T09:17:00.000-06:00Hey Mack -- Interesting... thanks for this and the...Hey Mack -- Interesting... thanks for this and the link to the report "Does Chatter Matter?" -- which, by the way, I love the title of!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-82362678140481749252008-02-13T08:40:00.000-06:002008-02-13T08:40:00.000-06:00I really don't understand music companies are refu...I really don't understand music companies are refusing to trial the 100 DCs for 100 bloggers idea as it is such a charming seeding approach... <BR/><BR/>Oh well, their loss!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-86010776700018728942008-02-12T22:16:00.000-06:002008-02-12T22:16:00.000-06:00Kudos for your efforts man. I've been trying to se...Kudos for your efforts man. I've been trying to sell the idea of blogging and social media to musicians for quite some time, and a big part of that is finding the people who are already talking.<BR/><BR/>This recent study is proof that things like social media are really starting to spill over into other industries that are relying on traditional ad methods to bring home the bacon.<BR/><BR/>I say we'll see 100 cd's for 100 Blogger's come true soon!Heberthttps://www.blogger.com/profile/10056100146901279692noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-51664628414511986452008-02-12T22:14:00.000-06:002008-02-12T22:14:00.000-06:00great post Mack.... thanks for the links to the st...great post Mack.... thanks for the links to the study.<BR/><BR/>i just don't understand why the music industry isn't really looking at this, especially with such slumping sales. i just cannot fathom why they aren't going where their fans are.<BR/><BR/>~LiLi Evanshttps://www.blogger.com/profile/17164847020129179194noreply@blogger.com