tag:blogger.com,1999:blog-24784219.post6932096834460325446..comments2024-03-06T03:58:39.540-06:00Comments on The Viral Garden: Should Apple be blogging?Mack Collierhttp://www.blogger.com/profile/02723628321171539590noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-24784219.post-17749279940396141632008-01-28T14:02:00.000-06:002008-01-28T14:02:00.000-06:00"out of the 50 top online advertisers in 2007, onl..."out of the 50 top online advertisers in 2007, only 6 of them blog. GM, Netflix and Monster are amongst them. "<BR/><BR/>Combined with Dell and MSFT, there may well be an INVERSE correleation with blogging activity and company quality! (nothing against Netflix, but I think Apple's downloadable strategy will win the day.)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-19107421015318910632008-01-28T13:16:00.000-06:002008-01-28T13:16:00.000-06:00Apple is a clever company. They are doing somethin...Apple is a clever company. They are doing something right-monitoring, responding indirectly, researching conversations. <BR/><BR/>On that note, out of the 50 top online advertisers in 2007, only 6 of them blog. GM, Netflix and Monster are amongst them. <BR/><BR/>Great post Collier.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1760576027391425462008-01-28T11:08:00.000-06:002008-01-28T11:08:00.000-06:00BTW almost every day I notice visitors coming here...BTW almost every day I notice visitors coming here from Apple.com. Could be that it's just the same guy/gal, or could be several. So some Apple employees are already monitoring blogs, even if the company doesn't openly encourage it.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-36391421007206336722008-01-28T10:43:00.000-06:002008-01-28T10:43:00.000-06:00If you are company like MSFT or Dell that basicall...If you are company like MSFT or Dell that basically re-hashs old products that were tired in 1990's (that is, Windows and corporate run-of-the-mill PC's) you can afford to jawbone. If you are actually doing the business of changing the world, some circumspection is needed, to keep the competition in the darkAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-32192020260941063772008-01-28T10:35:00.000-06:002008-01-28T10:35:00.000-06:00Ooooh. I don't like it, but Ike has a point. Every...Ooooh. I don't like it, but Ike has a point. <BR/><BR/>Every strategy has its risks, but if Apple did want to enter into this realm, it would have to be careful not to sacrifice its creativity and authenticity. <BR/><BR/>"We did this because you asked us to" doesn't have the same ring to it as "We did this because we're geniuses."<BR/><BR/>I'm not saying Apple shouldn't blog or (especially) reach out to bloggers, but they have much to risk if they do it wrong -- that is to say, conventionally.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-17784857140576520082008-01-28T10:34:00.000-06:002008-01-28T10:34:00.000-06:00But what happens when the perception changes to be...But what happens when the perception changes to being 'Apple thinks it's so big that it doesn't have to pay attention to bloggers'.<BR/><BR/>It can all go to hell in a Macbook VERY quickly after that.<BR/><BR/>Not sure that Apple should be blogging, but I do think that they should begin to make moves to be more open to listening to what bloggers are saying.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-48806512748883512632008-01-28T10:26:00.000-06:002008-01-28T10:26:00.000-06:00Nyah... if Apple started blogging, then it would l...Nyah... if Apple started blogging, then it would lose that "we're too cool to bother with what you are thinking" mystique.Anonymousnoreply@blogger.com