tag:blogger.com,1999:blog-24784219.post2314374555827737280..comments2024-03-06T03:58:39.540-06:00Comments on The Viral Garden: How to Market Like a RockstarMack Collierhttp://www.blogger.com/profile/02723628321171539590noreply@blogger.comBlogger23125tag:blogger.com,1999:blog-24784219.post-80473059107420684352009-12-28T01:41:34.891-06:002009-12-28T01:41:34.891-06:00Great advice Mack!
I'll be following your adv...Great advice Mack!<br /><br />I'll be following your advice and blogs from now on...Promotional Productshttp://www.superiorpromos.comnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-88421239806059803072009-03-23T16:14:00.000-05:002009-03-23T16:14:00.000-05:00Great illustration for new online marketers to vis...Great illustration for new online marketers to visualize, grasp, and employ the concepts you've presented.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-27537976195563415092008-09-18T19:45:00.000-05:002008-09-18T19:45:00.000-05:00Great post. I am a newbie to the world of online m...Great post. I am a newbie to the world of online marketing and this is a great post of ideas to keep in mind for succeeding. Thanks!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-28794774930055976842008-05-15T01:05:00.000-05:002008-05-15T01:05:00.000-05:00I'm new to this blogosphere world of marketing, an...I'm new to this blogosphere world of marketing, and have to compliment you on this post. Love it! I'm a small business owner, and spend much of my time meandering around these sites, trying to figure out how to use what I'm learning. I will, I know it!<BR/><BR/>Thanks again.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-14508756263500494582008-02-14T09:52:00.000-06:002008-02-14T09:52:00.000-06:00"Great article and once again it just goes to prov..."Great article and once again it just goes to prove that: it's not what you do, but how you do it!"<BR/><BR/>I agree completely, Robert. It's all about attitude. Marketing doesn't have to be a 'necessary evil', it can in fact be a way to create fans of your brand, and to have fun! Take Fiskars, the scissors-maker. They tapped into the power of the scrapbooking community, and launched the Fiskateers movement, which has proven to be wildly popular with scrapbookers, and has increased Fiskar's sales.<BR/><BR/>If you can create fans for a product as mundane as scissors, then it's possible for anything. It all depends on whether you want more fans, or to sell more stuff.<BR/><BR/>What many companies don't realize is, you don't have to make that choice, more fans=more sales.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-47802801644205530072008-02-14T02:36:00.000-06:002008-02-14T02:36:00.000-06:00I wanna be a rockstar! But then again, don't we a...I wanna be a rockstar! But then again, don't we all.<BR/><BR/>Great article and once again it just goes to prove that: it's not what you do, but how you do it!Roberthttps://www.blogger.com/profile/00093856730005346228noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-17821816848779802972008-01-11T19:49:00.000-06:002008-01-11T19:49:00.000-06:00Gail thanks for sharing those articles, both are g...Gail thanks for sharing those articles, both are great!Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-30032262218664534432008-01-10T10:19:00.000-06:002008-01-10T10:19:00.000-06:00Great article...an alternative approach to market ...Great article...an alternative approach to market and get to know your customers. Emotions sales!!!MRiverahttps://www.blogger.com/profile/03820425010633054175noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-63668884792536452392008-01-09T21:27:00.000-06:002008-01-09T21:27:00.000-06:00Excellent post!Excellent post!Olivier Blanchardhttps://www.blogger.com/profile/02474911301939566387noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-67042958563397795292008-01-09T13:21:00.000-06:002008-01-09T13:21:00.000-06:00Mack,About 10 years ago, a magazine called Strateg...Mack,<BR/>About 10 years ago, a magazine called Strategies & Business published a piece called "How to "Truck" the Brand: Lessons from the Grateful Dead" (http://www.strategy-business.com/press/article/9095?pg=0). <BR/><BR/>The same year they also published "How Harley Davidson Revs Its Brand" (http://www.strategy-business.com/press/article/12878?pg=0).<BR/><BR/>Both great pieces!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-25834872790043831222008-01-09T12:00:00.000-06:002008-01-09T12:00:00.000-06:00The rock star marketing is so great because of how...The rock star marketing is so great because of how its emotion. Passion and emotion is the most powerful tool for marketing anything!SheSaidPics.comhttps://www.blogger.com/profile/15347880462888239906noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-5122057682145383892008-01-09T10:57:00.000-06:002008-01-09T10:57:00.000-06:00Katie thanks for the comment! I've got a few of T...Katie thanks for the comment! I've got a few of Tori's songs on my iPod so it's all good ;)Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-50840311778812354562008-01-09T10:55:00.000-06:002008-01-09T10:55:00.000-06:00"I have always had an involvment in music and I se..."I have always had an involvment in music and I see where you are comming from with this point. The thing is that bands have always been powerful brands because they are fully interactive. They also have a "face" or faces which means they don't encounter the challenge of personalising the interaction."<BR/><BR/>Great points Phil, and I think it's worth noting that music artists are also fans of their music. So they are by default members of the community of their fans. There's no line that separates them from their fans, because they ARE a fan of their music as well.<BR/><BR/>We see the same thing with companies. Apple thinks the iPod is just as cool as its customers do. Willie Davidson loves riding his Harley just as much as his customers do. He knows because he rides with them.<BR/><BR/>If you can get to the point where your view of your company is matched by your customers, that is INCREDIBLY powerful.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-63261816744579201812008-01-09T10:51:00.000-06:002008-01-09T10:51:00.000-06:00Paul do you read CK's Blog? She is all over the B2...Paul do you read CK's Blog? She is all over the B2B scene, and here's an interesting Christmas promotion that a company launched as a direct result of one of her posts:<BR/><A HREF="http://www.ck-blog.com/cks_blog/2007/12/so-as-it-turns.html" REL="nofollow">Coal for Christmas?</A><BR/><BR/>I think it all comes down to shifting our thinking away from marketing being a 'necessary business function' to instead being a way that we can better understand and communicate with our customers, and if done properly, create evangelists.<BR/><BR/>And since evangelists = fans...Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-48961920081951404562008-01-09T10:44:00.000-06:002008-01-09T10:44:00.000-06:00I saw your post via "Get the Point" too ... Love i...I saw your post via "Get the Point" too ... Love it! You're in my bookmarks bar now. My personal marketing philosophy: Try to be like Tori Amos, never come off as Keith Richards.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-18343910543524485512008-01-09T10:15:00.000-06:002008-01-09T10:15:00.000-06:00I just saw this post via today's Get to the Po!nt....I just saw this post via today's Get to the Po!nt. I believe every company you referenced is B2C (with the possible exception of Dell who is both B2C and B2B). Do you have examples of B2B marketing that emulates the "rock star" meme?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-8286026730708621212007-12-27T15:21:00.000-06:002007-12-27T15:21:00.000-06:00Hi MackI just "discovered" you and I like what you...Hi Mack<BR/><BR/>I just "discovered" you and I like what you say:<BR/><BR/>I have always promotred the idea of brands as communities, but its a big subject with lots of implications. Some of my thoughts are covered in my blog at thefullblog.wordpress.com and the rest will be in my book (when I get around to finishing it!). meanwhile, here are a few key points that relate to your post.<BR/><BR/>Brands are communities.<BR/>People join them because they represent their views or values.<BR/>Members also influence them by bringing additional values and views with them.<BR/>So brands are constantly changing.<BR/><BR/>I have always had an involvment in music and I see where you are comming from with this point. The thing is that bands have always been powerful brands because they are fully interactive. They also have a "face" or faces which means they don't encounter the challenge of personalising the interaction.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-89832867570626696672007-12-26T14:39:00.000-06:002007-12-26T14:39:00.000-06:00Hi Mack, Got to your blog from twitter... As a clu...Hi Mack, <BR/><BR/>Got to your blog from twitter... As a cluetrainer from way back I definitely liked what you had to say and you gave great examples. It just so happened that 2 days ago my husband and I were in a bookstore and he asked the owner about her t-shirt. It was from Threadless and we both thought it was a great idea - I'm sure we'll be customers soon!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-75010490758033469122007-12-21T17:17:00.000-06:002007-12-21T17:17:00.000-06:00"Hey, if you like the donna's check out the sounds..."Hey, if you like the donna's check out the sounds ("tony the beat")"<BR/><BR/>I do like The Donnas, but the main reason why I blog so often about them and Nettwerk artists is because they are the only labels/artists that have gone out of their way to give me access to their music, as well as interviews. <BR/><BR/>So if there's a music angle that I want to write about here, I try to find a way to incorporate the labels and artists that are smart enough to reach out to bloggers and help us.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-45968539936148512982007-12-20T11:12:00.000-06:002007-12-20T11:12:00.000-06:00Great post Mack, that was music to my ears. ;)Thro...Great post Mack, that was music to my ears. ;)<BR/><BR/><BR/>Throughout time music has been such a cool phenomenon to culture, society, the arts and yea, marketing! <BR/>People relate to music and what's more, music inflicts emotion...truly the raddest communication tool, ever. Rockstar's have got it made.<BR/><BR/>rock on.<BR/><BR/><BR/>Hey, if you like the donna's check out <A HREF="http://www.myspace.com/thesounds" REL="nofollow">the sounds</A> ("tony the beat")Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-28005758542277228002007-12-19T22:44:00.000-06:002007-12-19T22:44:00.000-06:00Thanks Lewis and Becky! BTW what is it with you g...Thanks Lewis and Becky! <BR/><BR/>BTW what is it with you guys messing up my name? Toby called me MaRk a few days ago, now it's Mac? Sheesh!Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-71452602676090383552007-12-19T18:18:00.000-06:002007-12-19T18:18:00.000-06:00Mack, this post has a real Customers Rock! attitud...Mack, this post has a real Customers Rock! attitude, as do the companies you mention. I will be referring to it soon!! :-)Anonymoushttps://www.blogger.com/profile/17004541074805983939noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-30164596287451506442007-12-19T15:08:00.000-06:002007-12-19T15:08:00.000-06:00Mac,Well written, with some good points of view an...Mac,<BR/><BR/>Well written, with some good points of view and examples.<BR/><BR/>Blessings of peace for the holidays, my friend.Anonymousnoreply@blogger.com