tag:blogger.com,1999:blog-24784219.post117026575628692931..comments2024-03-06T03:58:39.540-06:00Comments on The Viral Garden: Ogilvy partners with Technorati to teach clients how to read blogsMack Collierhttp://www.blogger.com/profile/02723628321171539590noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-24784219.post-1170877690531932862007-02-07T13:48:00.000-06:002007-02-07T13:48:00.000-06:00Looking at blogs, joining the community ... pfff ....Looking at blogs, joining the community ... pfff ... I propose Ogilvy starts behaving as a responsible citizen rather then attacking colleague agencies with ridiculous legal claims. Check this out:<BR/>http://www.marketingblog.eu/marketingblog/2007/02/one_name_to_rul.htmlAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1170471176214938132007-02-02T20:52:00.000-06:002007-02-02T20:52:00.000-06:00Lolly and John, thanks for the clarification, and ...Lolly and John, thanks for the clarification, and glad to know that Ogilvy is rolling up their sleeves and instructing their clients on how to enter this exciting space.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1170467149241394512007-02-02T19:45:00.000-06:002007-02-02T19:45:00.000-06:00Great post and I agree with you that there's more ...Great post and I agree with you that there's more to do than listen. <BR/><BR/>We at Ogilvy Public Relations are doing quite a bit more than just helping clients listen - although I think that is a terrific place to start. This new initiative originates within Ogilvy North America (advertising) and represents the advertising side of the company (big company) helping their marketing clients to better understand how blogs can impact their business. <BR/><BR/>I run the 360 Digital Influence team within Ogilvy PR. We have been working in social media for years helping clients not just understand but engage. But that engagement has to happen in a respectful, almost humble way, where companies truly respect the consumers taking the time to share their pov via new personal media channels. <BR/>"Digital" is everywhere within the different Ogilvy companies. And its exciting to see how each embraces and seeks to understand how social media will affect clients.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1170348745348959502007-02-01T10:52:00.000-06:002007-02-01T10:52:00.000-06:00Yes Mack--you're right. That's the big mental shif...Yes Mack--you're right. That's the big mental shift that goes on when we try to use social media as a marketing tool, whether it's for a big biz or a small one. <BR/><BR/>I have a business blog, and it took a while for it to sink in with me that the power of a blog is unleashed when you realize that your blog is there to host discussions for people in your community, rather to simply show off your knowledge.<BR/><BR/>I can see why corporations need a little remedial education to get started. It's baby steps--perhaps they start with learning to read a blog, then they jump in and start blogging, then after a while they start to grasp the importance of creating a dialogue with customers through the blog.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1170344465595338722007-02-01T09:41:00.000-06:002007-02-01T09:41:00.000-06:00Mack,Olgivy is part of the WPP group which encoura...Mack,<BR/><BR/>Olgivy is part of the WPP group which encourages blogging. There are actually quite a few Olgivy bloggers out there; I can give you a list if you're interested.<BR/> <BR/>I also work for WPP (Research International, Idea Architects and Qualitative team) and we do have a list of blogs by WPP employees on our internal system. <BR/><BR/>Glad to see that Olgivy are taking the blogging one step further.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1170277715291696142007-01-31T15:08:00.000-06:002007-01-31T15:08:00.000-06:00Mack - Great post. And it would sure be nice if ol...Mack - Great post. And it would sure be nice if ole Technorati got the link thing right before it went off selling how wonderful it was to clients who will likely depend on only one source for that data .. the big T.Anonymousnoreply@blogger.com