tag:blogger.com,1999:blog-24784219.post115568300533628479..comments2024-03-06T03:58:39.540-06:00Comments on The Viral Garden: You want my company to start blogging? How do I make money off that?Mack Collierhttp://www.blogger.com/profile/02723628321171539590noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-24784219.post-1155831700913620842006-08-17T11:21:00.000-05:002006-08-17T11:21:00.000-05:00Great insight, Mack. I'm usually one of those guys...Great insight, Mack. I'm usually one of those guys who believe you need to quantify the impact before executing. However, maintaining an ongoing dialogue with customers is just good business... and blogging is just a medium to help accomplish that. Thanks for adding to the dialogue.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1155765181685719482006-08-16T16:53:00.000-05:002006-08-16T16:53:00.000-05:00Great response, Mack. Quoted you on my blog as wel...Great response, Mack. Quoted you on my blog as well. <BR/><BR/>MarioAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1155701703815414872006-08-15T23:15:00.000-05:002006-08-15T23:15:00.000-05:00It is a great discussion over at MarketingProfs an...It is a great discussion over at MarketingProfs and some interesting view points. <BR/>It is funny because there has been a bit of discussion around why marketers are not seen as "owners" of their brands ... and are not invited into discussions about company strategy. It is one thing to focus on the bottom line and the next quarter profits, but quite another to communicate and connect with your employees, your suppliers and your customers in a meaningful way that builds the top line and impacts the bottom.<BR/>If we are still getting the "how can we make money off that" question, then we are not communicating the vision and the potential well enough.Anonymousnoreply@blogger.com