tag:blogger.com,1999:blog-24784219.post115212109248419608..comments2024-03-06T03:58:39.540-06:00Comments on The Viral Garden: Taking The Viral Community to the mainstreamMack Collierhttp://www.blogger.com/profile/02723628321171539590noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-24784219.post-1152300007817583942006-07-07T14:20:00.000-05:002006-07-07T14:20:00.000-05:00"If someone is marketing say, soap, or Fords, WHO ..."If someone is marketing say, soap, or Fords, WHO is the community they should be looking to talk to, much less, join?<BR/><BR/>Isn't that the hard question?"<BR/><BR/>Do a quick Google search and you'll come up with many if not hundreds of online groups and forums for almost any product you can imagine, and some you can't. <BR/><BR/>The communities are there, we just have to find and embrace them.Mack Collierhttps://www.blogger.com/profile/02723628321171539590noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1152247572452581492006-07-06T23:46:00.000-05:002006-07-06T23:46:00.000-05:00The cover of this month's Wired magazine is the wo...The cover of this month's <A HREF="http://www.wired.com/wired/archive/14.07/" REL="nofollow">Wired magazine</A> is the words "MySpace" superimposed over a smiling (gloating? smirking?) Rupert Murdoch.<BR/><BR/>I don't think we need to do anything special to engage the mainstream media... they have found us. And you may not consider Wired as part of the mainstream... but now that it's appeared there, it will soon be appearing everywhere else eventually too. Business Week has several blogs, and now the NY Times is writing articles on the subject.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1152178379832331242006-07-06T04:32:00.000-05:002006-07-06T04:32:00.000-05:00Glad you found a use for my image, and thank you f...Glad you found a use for my image, and thank you for linking back!<BR/><BR/><A HREF="http://inphotos.org/" REL="nofollow">Donncha</A> (Xeer)Donnchahttps://www.blogger.com/profile/10340096647086271809noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1152139122455981902006-07-05T17:38:00.000-05:002006-07-05T17:38:00.000-05:00Seems to me the hard part is defining your 'commun...Seems to me the hard part is defining your 'community' as a marketer of something, when you are not already the loved star, e.g. Jewel.<BR/><BR/>Marketers are not loved like a performer is, by her community/fans.<BR/><BR/>If someone is marketing say, soap, or Fords, WHO is the community they should be looking to talk to, much less, join?<BR/><BR/>Isn't that the hard question?<BR/><BR/>I have an interest in a tiny start up company that makes and marketd a concentrated daily nutritional supplement. <BR/><BR/>I do this because I am a health and nutrition nut, have been for 25 years. So my 'community' to find, join and converse with is anyone who 'knows nutrition's important,' and who knows they 'need to supplement.'<BR/><BR/>And that is my starting place.<BR/><BR/>How about for others here? What are you marketing and who is your community?Kim Klaverhttps://www.blogger.com/profile/06974379483937724677noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1152130239711759722006-07-05T15:10:00.000-05:002006-07-05T15:10:00.000-05:00I do believe that a modicum of self-promotion is n...I do believe that a modicum of self-promotion is necessary, and the discussion of blog does help toward that end. After all, what good does it do you to shout all day long about great ideas if no one is in hearing range? It would be sort of like me interviewing Bon Jovi and then making my blog private.<BR/><BR/>That said, though, there does come a point when we need to move past that and reach out to the community. <BR/><BR/>Mack, if you ever decide to quit the marketing biz, you should definitely go into the ministry. You'd have the biggest church in the state before you knew it.J.D.https://www.blogger.com/profile/01890955694635838420noreply@blogger.comtag:blogger.com,1999:blog-24784219.post-1152125538956766092006-07-05T13:52:00.000-05:002006-07-05T13:52:00.000-05:00"As I told Ann on Daily Fix:" Here we have some of..."As I told Ann on Daily Fix:" Here we have some of the smartest marketing minds in the world reading and writing for this blog, and instead of discussing how we can use this exciting media to better serve our communities, all we want to talk about is ourselves and our blogs.".<BR/><BR/>Mack, <BR/>I agree with this comment—it's been on my mind lately. Bloggers tend to enjoy talking about the state of blogs, bloggers and blogging. Take a look at the Daily Fix—many of the posts that generate the most discussion are focused on blogging. <BR/><BR/>In my mind, blogs or even the broader community are a means to a a bigger end. It's all part of a larger movement that empowers everyday people. But to your point—mainstream forces cannot be ignored. Maybe part of the answer is engaging them as much as we engage ourselves?Anonymousnoreply@blogger.com